Heritage

A passion for music led Amedeo Schembri to found Viva Audio in 1996. Together with his brother, Giampietro, Amedeo has set out to develop audio systems that can reproduce sound with life-like authenticity.
1998The highest 4 star rating
Viva Aurora monoblocks awarded the highest 4 star rating from Harry Pearson of TAS magazine: "The least colored, speaker to speaker, of the single-ended amplifiers I've heard."
2004Giorgio Traldi joins Viva
Giorgio Traldi joins Viva Audio as digital electronics engineer. He holds a diploma in Information Technology.
2005Marco Peverati joins Viva
Marco Peverati joins Viva Audio as chief engineer. A Conservatory graduate, he did his own studies of Baroque trumpet. From time to time he is invited to accompany symphony orchestras as a sound and recording engineer.
2010Golden Ear Award
Viva Fono phono preamplifier receives a "Golden Ear Award" from Harry Pearson of TAS magazine: "It has, overall, less of its own character or coloration than any of it's competitors that I have tested."
Every Viva employee has to be aware of this. It is like making good wine, good whiskey, good food. The last touch is personal. More than just making a good product
Amedeo Schembri
Our company started with founder Amedeo Schembri’s passion for music at a very young age.
As a young teenager, Amedeo Schembri began experimenting with amplifier and loudspeaker prototypes which were designed using materials he managed to scramble together. Such early lessons of working with limited materials forged further creative skills and resourcefulness. With additional experience, while maintaining a hands-on design approach, Amedeo began freelance work as an audio equipment designer and technician. Further opportunities were gained through work at recording studios. By age twenty-six, Amedeo was able to design equipment for a complete recording studio employing all required acoustic properties. Later, he was hired as an acoustic designer consultant for high-end audio equipment manufacturing companies.

At the recording studios, Amedeo had direct contact with musicians and learned the precise sounds of musical instruments. Those sounds, which became imbedded in Amedeo’s memory, remain the most important element in designing Viva Audio electronics and speaker systems.

Amedeo’s desire to protect his creativity led him to choose to not study acoustic engineering at a university. He wanted to prevent moulding his thinking into the traditional engineering philosophy — placing emphasis on products’ technical specifications rather than focusing primarily on the listeners who perceive music with heart and soul.

Our only reference
is live performance

Viva Audio’s philosophy is based on the premise that people stream live concerts in order to FEEL the music and to become immersed in it. Science has not yet fully revealed how humans perceive sound: it is not with our ears alone. The Schembri brothers’ aim is for music lovers to experience a live concert every time they listen to recordings using Viva Audio’s equipment.

Viva Audio's unconventional product development is based on using both classic techniques borrowed from the “golden era” of audio, many of which are still at the pinnacle of the audio design art, and modern technologies, using the highest quality materials and superior craftsmanship. Viva Audio's equipment achieves the quality of sound that can only be compared to a live performance. 
 
Alessandro Costanzia
di Costigliole
Alessandro has won numerous prizes and awards such as Compasso d'Oro and Braun Design Price, designed several buildings, villas, residential and commercial complexes in Europe.
Alessandro Costanzia di Costigliole — industrial designer, architect and, along with Alberto Montesi, founding partner of the design studio blueArch based in Milan and Bolzano. A graduate of Vienna University of Technology he gained experience working at several prestigious studios in Milan.

He has always loved music in its various forms of presentation. He has developed a passion for designing devices dedicated to recorded music reproduction. According to Alessandro’s philosophy "the shape of music" can be described by the "three S'" formula — sensual, simple and seductive."
An authentic
music experience
Viva Audio’s products are developed in a laboratory in Vicenza, Italy, by a team of dedicated artisans.
This meticulous approach is impossible to translate into a routine mass production process. Each step is carried out by highly skilled professionals, many of whom have a professional musical background. Some continue their work with orchestras designing acoustic setups with and without amplification.

Our wood finishes are developed by skilled professionals in Italy and Latvia. High standards are set for every element we use in our products including those provided for our suppliers. Every element in a piece of perfect audio equipment requires the highest level of professionalism and a personal touch.
Our philosophy is based on understanding the original meaning of the music
Sound tuning comes from human senses and sensitivity. The quality standard for our finished products is critical listening: How well does the sound quality allow the listener to connect with the original musical message? Our only reference is live music — not reproduced sound. While many manufacturers compress sound, making it more one-dimensional, Viva Audio’s products enable the full dynamic, acoustic range to be reproduced and HEARD by the audience, evoking a wide range of natural emotions.